“Service is the easiest and most important part of business to get right – and the most detrimental part to get wrong.”
– JASON SMITH, PRESIDENT
It’s that simple. Dogwood understands the need for exceptional service that goes beyond quality work. We instill amazing customer service into everything we do, from your first call to your 2,000th facility service appointment. In many ways, we’re a customer service business that happens to be in the commercial contracting sector. And that customer-focused mindset starts with our people. Our team is the secret to our success. We are driven by a relentless commitment to innovation, a tireless work ethic, creativity, exceptional quality, and social responsibility. Above all, we value your trust. Here we are, it’s great to meet you.
Since founding Dogwood in 2007, Jason has been a visionary, mentor, strategist, innovator and relentlessly positive leader for our rapidly growing company. From his early start as the manager of a metal fabrication shop, to a successful career with a large roofing company, Jason’s capacity for leadership and operations management has resulted in rapid growth and sustainable development at each position he’s held. Jason is the calm and steady force behind the scenes at Dogwood. He has expanded the business from its humble beginning in his home office, to an unmatched nation-wide leader in the industry. Despite his busy schedule, Jason finds time to hike, mountain bike, snowboard and travel with his family. The fact that he is the kind of leader who prefers poker to golf is a great example of his unique style and approach to life.
Steven manages our newest location in the Greater Toronto Area, expertly overseeing a rapidly growing roster of accounts and projects. Since joining Dogwood in 2012, his leadership style and expertise have made a tremendous impact in our business. Steven has nearly two decades of experience in carpentry, masonry, plumbing, painting, decorating and management. He was born in Vanderhoof, BC and grew up in Lancashire, England and has lived and worked in both Canada and England. Steven is married, and he and his wife have three children.
Nikko is the strategist behind Dogwood's brand development. Prior to joining us in 2015, Nikko was an independent consultant whose clients ranged from multi-national organizations to small local businesses. His work was instrumental in helping his clients develop their brands, enter new markets, and achieve growth targets. Prior to that, he was an Operations Director for a Ledcor, where he managed and lead over 300 employees across BC. A restless dreamer, thinker, strategist and action-taker, Nikko draws on an unconventional background to bring a unique approach to the creative side of business development. Aside from business interests, his time is devoted to art, culture, study, fitness and family.
Tara joined Dogwood in 2015 and is a skilled management and administration professional. She expertly guides productivity and output and has become a driving force behind our efficient workflows. Tara was born and raised in the Langley, BC area and along with her husband, is a passionate explorer. They take road trips on their motorcycles as often as possible to enjoy the outdoors, open roads, and the stunning beauty of BC. “We are very lucky to live in such a beautiful place… I never take that for granted!” Tara says.
Born just south of London, England, Dean quickly discovered his natural gift for project management while working for his family’s flooring business. This aptitude was refined during his time spent in leadership roles with several high-end UK construction companies. Driven by a relentless focus on excellence, Dean launched his own general construction business in central London after a successful tenure as Contracts Director for a large multi-national firm. Dean joined Dogwood in 2014 and brings a wealth of skills and an entrepreneurial spirit of innovation to the team. Outside of work, Dean and his wife explore the great outdoors and all that Canada has to offer. He is a passionate golfer, cyclist, hiker, photographer and is looking forward to learning how to ski.
Born in Melbourne, England, Jamie decided to take some time to travel and see the world after a successful career as an engineer. He eventually settled in Canada and joined the Dogwood team in 2011. Dedication and commitment are the best words to describe Jamie, who is now our Production Manager and a Partner at Dogwood. He uses his extensive knowledge and customer focus every day to guide the production team to success. Jamie is all about our customers and our people. He loves living close to the mountains to practice his snowboarding skills, and near the beach where he can spend time with his family. He also makes time to connect with his many friends and extended family, and for hiking and golfing. Who said dreams don’t come true?
Originally from Stonewall, Manitoba, Clay found his home in Kelowna, BC where he settled with his family. Fuelled by a passion for quality and service, and a strong background in architecture, Clay launched a successful general contracting business that he operated for 15 years. His company specialized in residential construction and high-end renovations until Clay joined Dogwood in 2009 as a subcontractor. Dogwood’s rapid growth into Alberta inspired him to seize the opportunity to grow with us. He moved his family to Calgary, where he currently resides, in 2011. In his spare time, Clay enjoys working on vintage cars. Past vehicles have included a 1972 MGB and a 1974 MGB Midget. He is currently looking for his next car project, hoping to find a late 60’s Mini Cooper to restore to its former glory.
John Di Fruscia
John grew up on a farm in St-Bernard, Quebec where he learned from an early age how to construct and repair buildings and machinery. His professional career began in the utilities sector in Quebec. Looking for a change and new challenges, he relocated to Santa Barbara and Los Angeles, California and launched his own company designing and manufacturing high-end luxury homes and hotels. After eight successful years, John moved to Oregon with his family and continued building high-end homes there. Never one to be satisfied with average, John decided it was time to move again and headed to Victoria, British Columbia. Shortly after settling back in Canada, he joined Dogwood as the Vancouver Island Branch Manager. The ocean suites him well, and when he’s not busy growing our market share on the Island, he enjoys spending time with his children and working on his boat.
Gina Dal Corso
Creative solutions, a fresh perspective, and an eye for detail have always been a part of Gina’s work. She holds a degree in photography and had a successful career as a photographer for 12 years, until she decided it was time for a change. Her action-oriented nature and sharp eye for organization enabled her to rise through the ranks in Dispatch Management in a fast-paced and challenging organization. During this time, she also found time and energy to raise a family and build a home. Gina joined Dogwood in 2013 and is hoping to retire here. Outside of work, Gina enjoys swimming, walking, playing Bingo, hockey games (she is a diehard Canucks fan), concerts, movies and dinners with friends. She also supports multiple charities and slips away to California to visit her family as often as possible.
The go-to person in our organization, Teresa expertly manages a myriad of duties, accounts, and requests with grace and a warm smile. Her experience, knowledge and highly organized mind helps her keep Dogwood’s operations and offices productive and focused – sometimes a daunting workload. She excels at customer service, administration, accounts management, business development support and – the most challenging task of all – keeping the rest of us organized and on task.
Mark’s career has built a strong path of leadership and innovation through the trades and high-tech sector. A Red Seal, Journeyman Electrician, with over 16 years in the electrical and power generation industry, he is also BCIT graduate, specializing in Electrical Controls and Electronic systems. His work has carried him around the world, engaging in global projects such as Idku LNG in Alexandria Egypt; and Songo Gas LTD in Tanzania Africa, and in Eldikan, Jakutsk Russia. Mark also draws upon a strong background in Operational Leadership, with experience in the Alberta tar sands and the Foster Creek SAGD facility for Cenovus Energy, where he was responsible for leading and developing fielded operations teams. He brings extensive knowledge of the electrical industry, engineering and trades to Dogwood, balanced with the essential business acumen needed to carry our business forward into an increasingly bright future.
Alina joined the Toronto branch at the beginning of 2016. She was born in Goa, India and over the years has lived in Africa and England. With a background in architecture, Alina moved from England to Canada 20 years ago. Through her years of experience managing a busy production team, Alina has developed strong organizational and customer service skills and believes in providing high quality service with a focus on customer satisfaction.
Born in London Ontario, Geoff moved to Vancouver and has been a local ever since. After university, Geoff built his B2B sales skills in office equipment and the illuminated sign industry. He spent 20 years in this space doing sales and project management with Pattison Signs, Knight Signs, and Galaxie Signs spearheading notable programs such as the Famous Players rebrand and expansion throughout western Canada, multiple Casinos, and many shopping centre developments. After 20 years it was time for a change. Geoff was approached by Houle Electric and served as business development and project management for primary client accounts. Following Houle, he managed business development in the province of B.C. for an HVAC service provider. Geoff joined Dogwood in 2014 as Business Development Manager, after being a former client of Dogwood. In his spare time he enjoys cooking, fishing the local rivers, and coaching and playing hockey and rugby.
Brian joined the Dogwood team in 2016 following a career of 20 years in sales and marketing, specializing in the electrical field. He brings with him extensive knowledge of and passion for customer service and detail-oriented hard work. Brian has a degree in Marketing; which contributes to his in-depth understanding of how each unique business he works with strives to provide the pinnacle of customer service just as Dogwood does. Brian is an avid music lover (some would say music encyclopedia), accomplished drummer in several bands and always fascinated by music makers. Having this openness to creativity lends itself to his innovative way of problem solving at Dogwood. He loves exploring our beautiful province through hiking and photography and shooting hoops on the weekends (go Raptors!). Always open to new ideas and people and never shying away from hard work, Brian has become an invaluable member of the Dogwood family.